The next Steam Sale begins on February 15
The report comes from Twitter account Steam Database, which claims the information was leaked less than five hours after it was made available. Reportedly, that’s thanks to Steam Direct, which recently replaced Steam Greenlight, making it easier for anyone to get a game onto the platform.
The next @steam_games sale is Lunar New Year Sale and will run from February 15th to 19th.
Thanks to Steam Direct, it now takes less than 5 hours for that information to leak.
A second report comes from a post on the Steam subreddit. The post is apparently a screenshot of an email from Steam to its “partners,” confirming the February 15 start date. The email reads “we are excited to announce an upcoming Steam Sale event to celebrate the Lunar New Year holiday,” and that “the Steam Lunar New Year Sale will run from February 15th to 19th.”
Steam’s largest sales are run in the summer and over the Christmas period, but Valve also run smaller seasonal sales throughout the year. 2018 is likely to be no different, with the Lunar New Year Sale potentially intended to appeal to a Chinese audience that has grown significantly with the rise of PlayerUnknown’s Battlegrounds.
Currently, the dates are still just a rumour, but they do align with Chinese New Year, which is celebrated on February 16 this year.
