BMW just announced esports sponsorships with LoL teams Fnatic, G2, C9, T1 & FPX

Taken from the article: "German automotive giant BMW has partnered with five organisations as part of its expanded efforts in esports. It will work with Cloud9, after an initial partnership in March 2019, as well as Fnatic, FunPlus Phoenix, G2 Esports, and T1. The partnerships will insist of content activations across social media, a jersey sponsorship, the sharing of information, and “technology transfer” with BMW’s engineers and designers on both software and hardware. This is seen as a global approach to esports from BMW, with the organisations being based in North America, England, China, Germany, and China."

I think this is great news for Esports, since more and more big brands are reaching to eSports teams. Maybe the global pandemic is helping them realize that we are moving towards a new era of eSports and the money is there. Who knows, but BMW is such a great partnership. Team Liquid is also with Honda.

Bonus: Fnatic Instagram Post with a small video: https://www.instagram.com/p/B_CE-dGhQxU/?utm_source=ig_web_copy_link