I would just like to thank the peeps at ESO, and AWA for a) the huge amount of keys given away, b) having the event when the game is on sale for a very reasonable price, and c) having the event when the game is having a free to play week, ensuring as many community members as possible can participate.
Can't imagine how much work went into making that all happen (especially so close to the end of the Warframe event), and it's greatly appreciated.