Blizzard Entertainment has hemorrhaged almost 30% of its user base in recent years. Normally this would devastate a company, but at this point Blizzard is still chugging along and raking in money from those users that have stayed. With massive PR blunders, staff layoffs, lackluster game launches like Warcraft 3 Reforged and delayed games such as Diablo 4, Diablo Immortal, and especially Overwatch 2, the company is currently just banking on World of Warcraft and Hearthstone to keep cash flowing.
Should Blizzard be worried? Should fans of this once revered stalwart look elsewhere? Can anyone really stop Riot from eating Blizzard’s eSports lunch?
The thought of Blizzard going under (even if it is now owned by Activision) is hard to wrap one’s head around at this point, but if the player base keeps shrinking, the company may be forced to something drastic.